{"id":5832,"date":"2026-05-30T21:16:19","date_gmt":"2026-05-30T16:16:19","guid":{"rendered":"https:\/\/kiltmedia.kz\/?p=5832"},"modified":"2026-05-30T21:16:20","modified_gmt":"2026-05-30T16:16:20","slug":"%d0%bc%d0%b0%d2%9b%d1%81%d0%b0%d1%82%d1%82%d1%8b-%d0%b8%d0%bd%d0%b4%d0%b8%d0%ba%d0%b0%d1%82%d0%be%d1%80%d0%bb%d0%b0%d1%80-%d0%ba%d1%80%d1%96-%d0%b6%d3%99%d0%bd%d0%b5-%d0%bd%d3%99%d1%82%d0%b8%d0%b6","status":"publish","type":"post","link":"https:\/\/kiltmedia.kz\/?p=5832","title":{"rendered":"\u041c\u0430\u049b\u0441\u0430\u0442\u0442\u044b \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043b\u0430\u0440, \u041a\u0420\u0406 \u0436\u04d9\u043d\u0435 \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0431\u0430\u0493\u0434\u0430\u0440\u043b\u0430\u043d\u0493\u0430\u043d \u043c\u043e\u0434\u0435\u043b\u044c"},"content":{"rendered":"\n

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\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u2013 \u043e\u049b\u044b\u0442\u0443 \u049b\u044b\u0437\u043c\u0435\u0442\u0456\u043d\u0456\u04a3 \u043c\u0438\u0441\u0441\u0438\u044f\u0441\u044b \u043c\u0435\u043d \u0434\u0430\u043c\u0443 \u0442\u0440\u0430\u0435\u043a\u0442\u043e\u0440\u0438\u044f\u0441\u044b\u043d \u0430\u0439\u049b\u044b\u043d\u0434\u0430\u043f, \u0440\u0435\u0441\u0443\u0440\u0441\u0442\u0430\u0440\u0434\u044b \u0442\u0438\u0456\u043c\u0434\u0456 \u04af\u0439\u043b\u0435\u0441\u0442\u0456\u0440\u0443 \u0430\u0440\u049b\u044b\u043b\u044b \u04b1\u0437\u0430\u049b \u043c\u0435\u0440\u0437\u0456\u043c\u0434\u0456 \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u049b\u043e\u043b \u0436\u0435\u0442\u043a\u0456\u0437\u0443\u0433\u0435 \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u043b\u0493\u0430\u043d \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u043f\u0430\u0440\u0430\u0434\u0438\u0433\u043c\u0430\u0441\u044b. \u0422\u0456\u043b\u0434\u0435\u0440\u0434\u0456 \u043e\u049b\u044b\u0442\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0456\u043d\u0434\u0435 \u0431\u04b1\u043b \u04b1\u0493\u044b\u043c \u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0438\u043a\u0430\u043b\u044b\u049b \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442, \u04d9\u0434\u0456\u0441\u0442\u0435\u043c\u0435\u043b\u0456\u043a \u049b\u0430\u043c\u0442\u0430\u043c\u0430\u0441\u044b\u0437 \u0435\u0442\u0443, \u043a\u0430\u0434\u0440\u043b\u044b\u049b \u0441\u0430\u044f\u0441\u0430\u0442 \u0436\u04d9\u043d\u0435 \u0446\u0438\u0444\u0440\u043b\u044b\u049b \u0438\u043d\u0444\u0440\u0430\u049b\u04b1\u0440\u044b\u043b\u044b\u043c\u0434\u044b \u0434\u0430\u043c\u044b\u0442\u0443 \u0441\u0438\u044f\u049b\u0442\u044b \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u0440\u0434\u044b \u0431\u0456\u0440\u0456\u043a\u0442\u0456\u0440\u0435\u0434\u0456. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0431\u0430\u0441\u049b\u0430\u0440\u0443\u0434\u044b\u04a3 \u043d\u0435\u0433\u0456\u0437\u0433\u0456 \u0435\u0440\u0435\u043a\u0448\u0435\u043b\u0456\u0433\u0456 \u2013 \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0431\u0430\u0493\u0434\u0430\u0440\u043b\u0430\u043d\u0443 \u0436\u04d9\u043d\u0435 \u04e9\u043b\u0448\u0435\u043d\u0435\u0442\u0456\u043d \u043a\u04e9\u0440\u0441\u0435\u0442\u043a\u0456\u0448\u0442\u0435\u0440\u0433\u0435 \u0441\u04af\u0439\u0435\u043d\u0443. \u0411\u04b1\u043b \u0442\u04d9\u0441\u0456\u043b \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0448\u0435\u0448\u0456\u043c\u0434\u0435\u0440\u0456\u043d \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u0442\u0456 \u0434\u0435\u04a3\u0433\u0435\u0439\u0434\u0435\u043d \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\u043b\u044b\u049b \u0434\u0435\u04a3\u0433\u0435\u0439\u0433\u0435 \u043a\u04e9\u0448\u0456\u0440\u0435\u0434\u0456.<\/p>\n\n\n\n

\u041e\u0441\u044b \u0442\u04b1\u0440\u0493\u044b\u0434\u0430 \u043c\u0430\u049b\u0441\u0430\u0442\u0442\u044b \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043b\u0430\u0440 \u0436\u04af\u0439\u0435\u0441\u0456 \u043e\u049b\u044b\u0442\u0443 \u0436\u04b1\u043c\u044b\u0441\u044b\u043d \u0431\u0430\u0493\u0430\u043b\u0430\u0443\u0434\u044b\u04a3 \u0456\u0440\u0433\u0435\u043b\u0456 \u049b\u04b1\u0440\u0430\u043b\u044b \u0440\u0435\u0442\u0456\u043d\u0434\u0435 \u049b\u0430\u0440\u0430\u0441\u0442\u044b\u0440\u044b\u043b\u0430\u0434\u044b. \u041c\u0430\u049b\u0441\u0430\u0442\u0442\u044b \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043b\u0430\u0440 \u2013 \u04b1\u0439\u044b\u043c\u043d\u044b\u04a3 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u043c\u0430\u049b\u0441\u0430\u0442\u0442\u0430\u0440\u044b\u043d\u0430 \u0436\u0435\u0442\u0443 \u0434\u0435\u04a3\u0433\u0435\u0439\u0456\u043d \u0441\u0438\u043f\u0430\u0442\u0442\u0430\u0439\u0442\u044b\u043d \u043d\u0430\u049b\u0442\u044b \u0434\u0435\u0440\u0435\u043a\u043f\u0435\u043d \u0434\u04d9\u043b\u0435\u043b\u0434\u0435\u0443\u0433\u0435 \u0431\u043e\u043b\u0430\u0442\u044b\u043d \u04e9\u043b\u0448\u0435\u043c\u0434\u0435\u0440 \u0436\u0438\u044b\u043d\u0442\u044b\u0493\u044b. \u041e\u043b\u0430\u0440 \u043e\u049b\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u043d\u0456\u04a3 \u0442\u0438\u0456\u043c\u0434\u0456\u043b\u0456\u0433\u0456\u043d \u0493\u0430\u043d\u0430 \u0435\u043c\u0435\u0441, \u0441\u043e\u043d\u044b\u043c\u0435\u043d \u049b\u0430\u0442\u0430\u0440 \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0441\u0430\u043f\u0430\u0441\u044b\u043d, \u0440\u0435\u0441\u0443\u0440\u0441\u0442\u0430\u0440\u0434\u044b \u043f\u0430\u0439\u0434\u0430\u043b\u0430\u043d\u0443 \u0434\u0435\u04a3\u0433\u0435\u0439\u0456\u043d \u0436\u04d9\u043d\u0435 \u04d9\u043b\u0435\u0443\u043c\u0435\u0442\u0442\u0456\u043a \u04d9\u0441\u0435\u0440\u0456\u043d \u0431\u0430\u0493\u0430\u043b\u0430\u0443\u0493\u0430 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a \u0431\u0435\u0440\u0435\u0434\u0456. \u0418\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043b\u0430\u0440 \u0436\u04af\u0439\u0435\u0441\u0456\u043d \u049b\u04b1\u0440\u0443 \u0431\u0430\u0440\u044b\u0441\u044b\u043d\u0434\u0430 \u043e\u043b\u0430\u0440\u0434\u044b\u04a3 \u043c\u0430\u049b\u0441\u0430\u0442\u049b\u0430 \u0441\u04d9\u0439\u043a\u0435\u0441\u0442\u0456\u0433\u0456, \u04e9\u043b\u0448\u0435\u043d\u0435\u0442\u0456\u043d\u0434\u0456\u0433\u0456 \u0436\u04d9\u043d\u0435 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430\u043b\u044b\u049b \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u0440\u0434\u0456 \u043a\u04e9\u0440\u0441\u0435\u0442\u0443 \u049b\u0430\u0431\u0456\u043b\u0435\u0442\u0456 \u0435\u0441\u043a\u0435\u0440\u0456\u043b\u0443\u0456 \u0442\u0438\u0456\u0441.<\/p>\n\n\n\n

\u041c\u0430\u049b\u0441\u0430\u0442\u0442\u044b \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043b\u0430\u0440\u0434\u044b \u043d\u0430\u049b\u0442\u044b\u043b\u0430\u0443 \u0436\u04d9\u043d\u0435 \u043e\u043b\u0430\u0440\u0434\u044b \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u0441\u044b\u043d\u0430 \u0435\u043d\u0433\u0456\u0437\u0443 KPI (Key Performance Indicators) \u0436\u04af\u0439\u0435\u0441\u0456 \u0430\u0440\u049b\u044b\u043b\u044b \u0436\u04af\u0437\u0435\u0433\u0435 \u0430\u0441\u044b\u0440\u044b\u043b\u0430\u0434\u044b. KPI \u2013 \u04b1\u0439\u044b\u043c \u049b\u044b\u0437\u043c\u0435\u0442\u0456\u043d\u0456\u04a3 \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0456\u043b\u0456\u0433\u0456\u043d \u0441\u0430\u043d\u0434\u044b\u049b \u0442\u04b1\u0440\u0493\u044b\u0434\u0430\u043d \u0441\u0438\u043f\u0430\u0442\u0442\u0430\u0439\u0442\u044b\u043d \u043d\u0435\u0433\u0456\u0437\u0433\u0456 \u043a\u04e9\u0440\u0441\u0435\u0442\u043a\u0456\u0448\u0442\u0435\u0440 \u043a\u0435\u0448\u0435\u043d\u0456. KPI-\u0434\u044b\u04a3 \u0493\u044b\u043b\u044b\u043c\u0438 \u043d\u0435\u0433\u0456\u0437\u0456 SMART-\u043c\u043e\u0434\u0435\u043b\u0456\u043d\u0435 \u0441\u04af\u0439\u0435\u043d\u0435\u0434\u0456, \u044f\u0493\u043d\u0438, \u04d9\u0440\u0431\u0456\u0440 \u043a\u04e9\u0440\u0441\u0435\u0442\u043a\u0456\u0448 \u043d\u0430\u049b\u0442\u044b (specific), \u04e9\u043b\u0448\u0435\u043d\u0435\u0442\u0456\u043d (measurable), \u049b\u043e\u043b\u0436\u0435\u0442\u0456\u043c\u0434\u0456 (achievable), \u043c\u0430\u04a3\u044b\u0437\u0434\u044b (relevant) \u0436\u04d9\u043d\u0435 \u0443\u0430\u049b\u044b\u0442\u043f\u0435\u043d \u0448\u0435\u043a\u0442\u0435\u043b\u0433\u0435\u043d (time-bound) \u0431\u043e\u043b\u0443\u044b \u0442\u0438\u0456\u0441. \u0411\u04b1\u043b \u0442\u0430\u043b\u0430\u043f\u0442\u0430\u0440 KPI-\u0434\u044b\u04a3 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u0442\u0456\u043b\u0456\u0433\u0456\u043d \u0436\u04d9\u043d\u0435 \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0448\u0435\u0448\u0456\u043c\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u043b\u0434\u0456\u0433\u0456\u043d \u049b\u0430\u043c\u0442\u0430\u043c\u0430\u0441\u044b\u0437 \u0435\u0442\u0435\u0434\u0456.<\/p>\n\n\n\n

\u041e\u049b\u044b\u0442\u0443 \u0436\u04af\u0439\u0435\u0441\u0456\u043d\u0434\u0435  KPI \u0436\u04af\u0439\u0435\u0441\u0456\u043d \u0435\u043d\u0433\u0456\u0437\u0443 \u043e\u049b\u0443 \u04af\u0434\u0435\u0440\u0456\u0441\u0456\u043d \u049b\u04b1\u0440\u044b\u043b\u044b\u043c\u0434\u0430\u0443\u0493\u0430 \u0436\u04d9\u043d\u0435 \u043e\u043d\u044b\u04a3 \u0442\u0438\u0456\u043c\u0434\u0456\u043b\u0456\u0433\u0456\u043d \u0430\u0440\u0442\u0442\u044b\u0440\u0443\u0493\u0430 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a \u0431\u0435\u0440\u0435\u0434\u0456. KPI \u043a\u04e9\u0440\u0441\u0435\u0442\u043a\u0456\u0448\u0442\u0435\u0440\u0456 \u0442\u0435\u043a \u0441\u0430\u043d\u0434\u044b\u049b \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043b\u0435\u0440\u0434\u0456 \u0493\u0430\u043d\u0430 \u0435\u043c\u0435\u0441, \u0441\u043e\u043d\u044b\u043c\u0435\u043d \u049b\u0430\u0442\u0430\u0440 \u0441\u0430\u043f\u0430\u043b\u044b\u049b \u04e9\u0437\u0433\u0435\u0440\u0456\u0441\u0442\u0435\u0440\u0434\u0456 \u0434\u0435 \u049b\u0430\u043c\u0442\u0443\u044b \u0442\u0438\u0456\u0441. \u041c\u044b\u0441\u0430\u043b\u044b, \u0442\u044b\u04a3\u0434\u0430\u0443\u0448\u044b\u043b\u0430\u0440\u0434\u044b\u04a3 \u0442\u0456\u043b\u0434\u0456\u043a \u049b\u04b1\u0437\u044b\u0440\u0435\u0442\u0456\u043d\u0456\u04a3 \u0430\u0440\u0442\u0443\u044b, \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u043b\u044b\u049b \u0434\u0430\u0493\u0434\u044b\u043b\u0430\u0440\u0434\u044b\u04a3 \u0434\u0430\u043c\u0443\u044b \u0436\u04d9\u043d\u0435 \u0456\u0441\u043a\u0435\u0440\u0438 \u0442\u0456\u043b\u0434\u0435 \u0435\u0440\u043a\u0456\u043d \u049b\u043e\u043b\u0434\u0430\u043d\u0443 \u049b\u0430\u0431\u0456\u043b\u0435\u0442\u0456 \u043c\u0430\u04a3\u044b\u0437\u0434\u044b \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0456\u043a \u043a\u04e9\u0440\u0441\u0435\u0442\u043a\u0456\u0448\u0442\u0435\u0440 \u0431\u043e\u043b\u044b\u043f \u0442\u0430\u0431\u044b\u043b\u0430\u0434\u044b.<\/p>\n\n\n\n

\u0422\u04e9\u043c\u0435\u043d\u0434\u0435 \u0442\u0456\u043b\u0434\u0435\u0440\u0434\u0456 \u043e\u049b\u044b\u0442\u0443 \u043e\u0440\u0442\u0430\u043b\u044b\u0493\u044b \u049b\u044b\u0437\u043c\u0435\u0442\u0456\u043d\u0456\u04a3 \u043a\u0435\u04a3\u0435\u0439\u0442\u0456\u043b\u0433\u0435\u043d KPI \u0436\u04af\u0439\u0435\u0441\u0456 \u04b1\u0441\u044b\u043d\u044b\u043b\u0430\u0434\u044b:<\/p>\n\n\n\n

\u04ae\u043b\u0433\u0456:<\/em><\/p>\n\n\n\n

\u0411\u0430\u0493\u044b\u0442<\/strong><\/td>KPI \u043a\u04e9\u0440\u0441\u0435\u0442\u043a\u0456\u0448\u0456<\/strong><\/td>\u04e8\u043b\u0448\u0435\u043c \u0431\u0456\u0440\u043b\u0456\u0433\u0456<\/strong><\/td>\u041d\u04d9\u0442\u0438\u0436\u0435                     (\u0406 \u0442\u043e\u049b\u0441\u0430\u043d)<\/strong><\/td>\u0411\u0430\u0493\u0430\u043b\u0430\u0443<\/strong><\/td><\/tr>
\u04b0\u0439\u044b\u043c\u0434\u0430\u0441\u0442\u044b\u0440\u0443<\/td>\u0422\u0456\u0440\u043a\u0435\u043b\u0433\u0435\u043d \u0442\u044b\u04a3\u0434\u0430\u0443\u0448\u044b\u043b\u0430\u0440 \u0441\u0430\u043d\u044b<\/td>\u0430\u0434\u0430\u043c<\/td>215<\/td>\u041e\u0440\u044b\u043d\u0434\u0430\u043b\u0434\u044b<\/td><\/tr>
\u041e\u049b\u044b\u0442\u0443 \u043a\u0443\u0440\u0441\u044b<\/td>\u041c\u0435\u043c\u043b\u0435\u043a\u0435\u0442\u0442\u0456\u043a \u0442\u0456\u043b \u043a\u0443\u0440\u0441\u044b\u043d \u0431\u0456\u0442\u0456\u0440\u0433\u0435\u043d\u0434\u0435\u0440<\/td>\u0430\u0434\u0430\u043c<\/td>82<\/td>\u041e\u0440\u044b\u043d\u0434\u0430\u043b\u0434\u044b<\/td><\/tr>
\u041e\u049b\u044b\u0442\u0443 \u043a\u0443\u0440\u0441\u044b<\/td>\u041e\u0440\u044b\u0441 \u0442\u0456\u043b\u0456 \u043a\u0443\u0440\u0441\u044b\u043d \u0431\u0456\u0442\u0456\u0440\u0433\u0435\u043d\u0434\u0435\u0440<\/td>\u0430\u0434\u0430\u043c<\/td>79<\/td>\u041e\u0440\u044b\u043d\u0434\u0430\u043b\u0434\u044b<\/td><\/tr>
\u041e\u049b\u044b\u0442\u0443 \u043a\u0443\u0440\u0441\u044b<\/td>\u0410\u0493\u044b\u043b\u0448\u044b\u043d \u0442\u0456\u043b\u0456 \u043a\u0443\u0440\u0441\u044b\u043d \u0431\u0456\u0442\u0456\u0440\u0433\u0435\u043d\u0434\u0435\u0440<\/td>\u0430\u0434\u0430\u043c<\/td>54<\/td>\u041e\u0440\u044b\u043d\u0434\u0430\u043b\u0434\u044b<\/td><\/tr>
\u041d\u04d9\u0442\u0438\u0436\u0435<\/td>\u0421\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442 \u0430\u043b\u0493\u0430\u043d\u0434\u0430\u0440 \u043f\u0430\u0439\u044b\u0437\u044b<\/td>%<\/td>100%<\/td>\u041e\u0440\u044b\u043d\u0434\u0430\u043b\u0434\u044b<\/td><\/tr>
\u0406\u0441-\u0448\u0430\u0440\u0430\u043b\u0430\u0440<\/td>\u00ab\u042d\u0442\u043d\u043e Quiz\u00bb \u049b\u0430\u0442\u044b\u0441\u0443\u0448\u044b\u043b\u0430\u0440\u044b<\/td>\u0430\u0434\u0430\u043c<\/td>50<\/td>\u041e\u0440\u044b\u043d\u0434\u0430\u043b\u0434\u044b<\/td><\/tr>
\u04d8\u0434\u0456\u0441\u0442\u0435\u043c\u0435\u043b\u0456\u043a \u0436\u04b1\u043c\u044b\u0441<\/td>\u041c\u0435\u043a\u0435\u043c\u0435\u043b\u0435\u0440\u0433\u0435 \u049b\u04b1\u0440\u0430\u043b\u0434\u0430\u0440 \u0442\u0430\u0440\u0430\u0442\u044b\u043b\u0493\u0430\u043d<\/td>\u043c\u0435\u043a\u0435\u043c\u0435<\/td>9<\/td>\u041e\u0440\u044b\u043d\u0434\u0430\u043b\u0434\u044b<\/td><\/tr>
\u0411\u0410\u049a<\/td>\u041c\u0430\u049b\u0430\u043b\u0430\u043b\u0430\u0440 \u0441\u0430\u043d\u044b  <\/td>\u0434\u0430\u043d\u0430<\/td>5<\/td>\u041e\u0440\u044b\u043d\u0434\u0430\u043b\u0434\u044b<\/td><\/tr>
\u04d8\u043b\u0435\u0443\u043c\u0435\u0442\u0442\u0456\u043a \u0436\u0435\u043b\u0456<\/td>\u0410\u0439\u0434\u0430\u0440\u043b\u0430\u0440 \u0441\u0430\u043d\u044b<\/td>\u0434\u0430\u043d\u0430<\/td>4<\/td>\u041e\u0440\u044b\u043d\u0434\u0430\u043b\u0434\u044b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u0411\u04b1\u043b \u043a\u0435\u0441\u0442\u0435 KPI \u0436\u04af\u0439\u0435\u0441\u0456\u043d\u0456\u04a3 \u043a\u04e9\u043f\u04e9\u043b\u0448\u0435\u043c\u0434\u0456 \u0441\u0438\u043f\u0430\u0442\u044b\u043d \u043a\u04e9\u0440\u0441\u0435\u0442\u0435\u0434\u0456 \u0436\u04d9\u043d\u0435 \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u043d\u0434\u0435 \u04d9\u0440\u0442\u04af\u0440\u043b\u0456 \u0434\u0435\u0440\u0435\u043a\u043a\u04e9\u0437\u0434\u0435\u0440\u0456\u043d \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f\u043b\u0430\u0443\u0434\u044b\u04a3 \u043c\u0430\u04a3\u044b\u0437\u0434\u044b\u043b\u044b\u0493\u044b\u043d \u0430\u0439\u049b\u044b\u043d\u0434\u0430\u0439\u0434\u044b.<\/p>\n\n\n\n

\u041e\u049b\u044b\u0442\u0443 \u049b\u044b\u0437\u043c\u0435\u0442\u0456\u043d \u0442\u0438\u0456\u043c\u0434\u0456 \u04d9\u0440\u0456 \u0441\u0430\u043f\u0430\u043b\u044b \u049b\u0430\u043c\u0442\u0430\u043c\u0430\u0441\u044b\u0437 \u0435\u0442\u0443\u0434\u0435 \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0431\u0430\u0493\u0434\u0430\u0440\u043b\u0430\u043d\u0493\u0430\u043d \u043c\u043e\u0434\u0435\u043b\u044c (Results-Based Management) \u043c\u0430\u04a3\u044b\u0437\u0434\u044b \u0440\u04e9\u043b \u0430\u0442\u049b\u0430\u0440\u0430\u0434\u044b. \u0411\u04b1\u043b \u043c\u043e\u0434\u0435\u043b\u044c \u043e\u049b\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u043d \u04af\u0437\u0434\u0456\u043a\u0441\u0456\u0437 \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0446\u0438\u043a\u043b\u0456 \u0440\u0435\u0442\u0456\u043d\u0434\u0435 \u049b\u0430\u0440\u0430\u0441\u0442\u044b\u0440\u0430\u0434\u044b \u0436\u04d9\u043d\u0435 \u043e\u043d\u044b\u04a3 \u043d\u0435\u0433\u0456\u0437\u0433\u0456 \u043a\u0435\u0437\u0435\u04a3\u0434\u0435\u0440\u0456 \u0434\u0438\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0430 \u2192 \u0436\u043e\u0441\u043f\u0430\u0440\u043b\u0430\u0443 \u2192 \u0456\u0441\u043a\u0435 \u0430\u0441\u044b\u0440\u0443 \u2192 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u2192 \u0431\u0430\u0493\u0430\u043b\u0430\u0443 \u2192 \u0442\u04af\u0437\u0435\u0442\u0443 \u0442\u0456\u0437\u0431\u0435\u0433\u0456 \u0430\u0440\u049b\u044b\u043b\u044b \u0436\u04af\u0437\u0435\u0433\u0435 \u0430\u0441\u0430\u0434\u044b. \u04d8\u0440\u0431\u0456\u0440 \u043a\u0435\u0437\u0435\u04a3\u0434\u0435 \u043d\u0430\u049b\u0442\u044b \u043a\u04e9\u0440\u0441\u0435\u0442\u043a\u0456\u0448\u0442\u0435\u0440 \u0431\u0435\u043b\u0433\u0456\u043b\u0435\u043d\u0456\u043f, \u043e\u043b\u0430\u0440\u0434\u044b\u04a3 \u043e\u0440\u044b\u043d\u0434\u0430\u043b\u0443\u044b \u0442\u04b1\u0440\u0430\u049b\u0442\u044b \u0442\u04af\u0440\u0434\u0435 \u0431\u0430\u049b\u044b\u043b\u0430\u043d\u0430\u0434\u044b. \u0411\u04b1\u043b \u0442\u04d9\u0441\u0456\u043b \u043e\u049b\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u043d\u0456\u04a3 \u0441\u0430\u043f\u0430\u0441\u044b\u043d \u0430\u0440\u0442\u0442\u044b\u0440\u0443\u043c\u0435\u043d \u049b\u0430\u0442\u0430\u0440 \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0436\u04af\u0439\u0435\u0441\u0456\u043d\u0456\u04a3 \u0438\u043a\u0435\u043c\u0434\u0456\u043b\u0456\u0433\u0456\u043d \u049b\u0430\u043c\u0442\u0430\u043c\u0430\u0441\u044b\u0437 \u0435\u0442\u0435\u0434\u0456.<\/p>\n\n\n\n

\u0417\u0430\u043c\u0430\u043d\u0430\u0443\u0438 \u0436\u0430\u0493\u0434\u0430\u0439\u0434\u0430 \u0442\u0456\u043b\u0434\u0456 \u0441\u0430\u043f\u0430\u043b\u044b \u043e\u049b\u044b\u0442\u0443\u0434\u044b \u0434\u0430\u043c\u044b\u0442\u0443 \u0446\u0438\u0444\u0440\u043b\u044b\u049b \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u043c\u0435\u043d \u0442\u0456\u043a\u0435\u043b\u0435\u0439 \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0442\u044b. \u0411\u0456\u043b\u0456\u043c \u0431\u0435\u0440\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u043d \u0446\u0438\u0444\u0440\u043b\u0430\u043d\u0434\u044b\u0440\u0443 LMS \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043b\u0430\u0440\u044b, \u043e\u049b\u0443 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\u0441\u044b, \u043e\u043d\u043b\u0430\u0439\u043d \u043e\u049b\u044b\u0442\u0443 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043b\u0430\u0440\u044b \u0436\u04d9\u043d\u0435 \u0446\u0438\u0444\u0440\u043b\u044b\u049b \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0430\u0440\u049b\u044b\u043b\u044b \u0436\u04af\u0437\u0435\u0433\u0435 \u0430\u0441\u044b\u0440\u044b\u043b\u0430\u0434\u044b. \u04d8\u0441\u0456\u0440\u0435\u0441\u0435, learning analytics \u049b\u04b1\u0440\u0430\u043b\u0434\u0430\u0440\u044b \u0442\u044b\u04a3\u0434\u0430\u0443\u0448\u044b\u043b\u0430\u0440\u0434\u044b\u04a3 \u043e\u049b\u0443 \u0442\u0440\u0430\u0435\u043a\u0442\u043e\u0440\u0438\u044f\u0441\u044b\u043d, \u0431\u0435\u043b\u0441\u0435\u043d\u0434\u0456\u043b\u0456\u0433\u0456\u043d \u0436\u04d9\u043d\u0435 \u043d\u04d9\u0442\u0438\u0436\u0435\u043b\u0435\u0440\u0456\u043d \u0434\u0435\u0440\u0435\u043a\u0442\u0435\u0440 \u043d\u0435\u0433\u0456\u0437\u0456\u043d\u0434\u0435 \u0442\u0430\u043b\u0434\u0430\u0443\u0493\u0430 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a \u0431\u0435\u0440\u0435\u0434\u0456. \u0411\u04b1\u043b \u0434\u0435\u0440\u0435\u043a\u0442\u0435\u0440 \u0434\u0435\u0440\u0435\u043a\u0442\u0435\u0440\u0433\u0435 \u043d\u0435\u0433\u0456\u0437\u0434\u0435\u043b\u0433\u0435\u043d \u0431\u0430\u0441\u049b\u0430\u0440\u0443 (data-driven management) \u049b\u0430\u0493\u0438\u0434\u0430\u0442\u044b\u043d \u0456\u0441\u043a\u0435 \u0430\u0441\u044b\u0440\u0443\u0493\u0430 \u0436\u0430\u0493\u0434\u0430\u0439 \u0436\u0430\u0441\u0430\u0439\u0434\u044b.<\/p>\n\n\n\n

\u0421\u043e\u043d\u044b\u043c\u0435\u043d \u049b\u0430\u0442\u0430\u0440 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0431\u0430\u0441\u049b\u0430\u0440\u0443\u0434\u044b\u04a3 \u0442\u0438\u0456\u043c\u0434\u0456\u043b\u0456\u0433\u0456 <\/strong>\u0442\u04d9\u0443\u0435\u043a\u0435\u043b\u0434\u0435\u0440\u0434\u0456 \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0436\u04af\u0439\u0435\u0441\u0456\u043d\u0435 <\/strong>\u0434\u0435 \u0442\u04d9\u0443\u0435\u043b\u0434\u0456. \u0422\u0456\u043b\u0434\u0456 \u043e\u049b\u044b\u0442\u0443 \u049b\u044b\u0437\u043c\u0435\u0442\u0456\u043d\u0434\u0435 \u043a\u0435\u0437\u0434\u0435\u0441\u0435\u0442\u0456\u043d \u043d\u0435\u0433\u0456\u0437\u0433\u0456 \u0442\u04d9\u0443\u0435\u043a\u0435\u043b\u0434\u0435\u0440\u0433\u0435:<\/p>\n\n\n\n

\u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f\u043d\u044b\u04a3 \u0442\u04e9\u043c\u0435\u043d\u0434\u0435\u0443\u0456;<\/p>\n\n\n\n

\u049b\u0430\u0442\u044b\u0441\u0443\u0434\u044b\u04a3 \u0430\u0437\u0430\u044e\u044b;<\/p>\n\n\n\n

\u043e\u049b\u044b\u0442\u0443\u0448\u044b\u043b\u0430\u0440\u0434\u044b\u04a3 \u043a\u04d9\u0441\u0456\u0431\u0438 \u043a\u04af\u0439\u0437\u0435\u043b\u0456\u0441\u0456;<\/p>\n\n\n\n

\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043b\u044b\u049b \u0438\u043d\u0444\u0440\u0430\u049b\u04b1\u0440\u044b\u043b\u044b\u043c\u043d\u044b\u04a3 \u0436\u0435\u0442\u043a\u0456\u043b\u0456\u043a\u0441\u0456\u0437\u0434\u0456\u0433\u0456 \u0436\u0430\u0442\u0430\u0434\u044b.<\/p>\n\n\n\n

\u0411\u04b1\u043b \u0442\u04d9\u0443\u0435\u043a\u0435\u043b\u0434\u0435\u0440\u0434\u0456 \u0442\u04e9\u043c\u0435\u043d\u0434\u0435\u0442\u0443 \u04af\u0448\u0456\u043d:<\/p>\n\n\n\n

\u0430\u0434\u0430\u043f\u0442\u0438\u0432\u0442\u0456 \u043e\u049b\u044b\u0442\u0443 \u043c\u043e\u0434\u0435\u043b\u044c\u0434\u0435\u0440\u0456\u043d \u0435\u043d\u0433\u0456\u0437\u0443;<\/p>\n\n\n\n

\u043e\u049b\u044b\u0442\u0443\u0448\u044b\u043b\u0430\u0440\u0434\u044b \u0442\u04b1\u0440\u0430\u049b\u0442\u044b \u043a\u04d9\u0441\u0456\u0431\u0438 \u0434\u0430\u043c\u044b\u0442\u0443;<\/p>\n\n\n\n

\u0433\u0438\u0431\u0440\u0438\u0434\u0442\u0456 \u043e\u049b\u044b\u0442\u0443 \u0444\u043e\u0440\u043c\u0430\u0442\u0442\u0430\u0440\u044b\u043d \u049b\u043e\u043b\u0434\u0430\u043d\u0443;<\/p>\n\n\n\n

\u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f\u043b\u044b\u049b \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u0434\u0435\u0440\u0434\u0456 \u0436\u0435\u0442\u0456\u043b\u0434\u0456\u0440\u0443 \u049b\u0430\u0436\u0435\u0442.<\/p>\n\n\n\n

\u0421\u0430\u043f\u0430\u043d\u044b \u049b\u0430\u043c\u0442\u0430\u043c\u0430\u0441\u044b\u0437 \u0435\u0442\u0443 \u0436\u04af\u0439\u0435\u0441\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0431\u0430\u0441\u049b\u0430\u0440\u0443\u0434\u044b\u04a3 \u043d\u0435\u0433\u0456\u0437\u0433\u0456 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0442\u0435\u0440\u0456\u043d\u0456\u04a3 \u0431\u0456\u0440\u0456 \u0431\u043e\u043b\u044b\u043f \u0442\u0430\u0431\u044b\u043b\u0430\u0434\u044b. \u0411\u04b1\u043b \u0436\u04af\u0439\u0435 \u0456\u0448\u043a\u0456 \u0430\u0443\u0434\u0438\u0442, \u0441\u0430\u0431\u0430\u049b \u0441\u0430\u043f\u0430\u0441\u044b\u043d \u0431\u0430\u049b\u044b\u043b\u0430\u0443, \u043a\u0435\u0440\u0456 \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441 \u0436\u0438\u043d\u0430\u0443 \u0436\u04d9\u043d\u0435 \u04d9\u0434\u0456\u0441\u0442\u0435\u043c\u0435\u043b\u0456\u043a \u0441\u0430\u0440\u0430\u043f\u0442\u0430\u043c\u0430 \u049b\u04b1\u0440\u0430\u043b\u0434\u0430\u0440\u044b \u0430\u0440\u049b\u044b\u043b\u044b \u0436\u04af\u0437\u0435\u0433\u0435 \u0430\u0441\u044b\u0440\u044b\u043b\u0430\u0434\u044b. \u0421\u0430\u043f\u0430\u043d\u044b \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456 \u0442\u0435\u043a \u0431\u0430\u049b\u044b\u043b\u0430\u0443\u043c\u0435\u043d \u0448\u0435\u043a\u0442\u0435\u043b\u043c\u0435\u0439, \u04af\u0437\u0434\u0456\u043a\u0441\u0456\u0437 \u0436\u0435\u0442\u0456\u043b\u0434\u0456\u0440\u0443 \u049b\u0430\u0493\u0438\u0434\u0430\u0442\u044b\u043d\u0430 \u043d\u0435\u0433\u0456\u0437\u0434\u0435\u043b\u0443\u0456 \u0442\u0438\u0456\u0441. \u0411\u04b1\u043b \u0442\u04b1\u0440\u0493\u044b\u0434\u0430 \u0441\u0430\u043f\u0430\u043d\u044b \u049b\u0430\u043c\u0442\u0430\u043c\u0430\u0441\u044b\u0437 \u0435\u0442\u0443 \u0436\u04af\u0439\u0435\u0441\u0456 \u04b1\u0439\u044b\u043c\u043d\u044b\u04a3 \u0442\u04b1\u0440\u0430\u049b\u0442\u044b \u0434\u0430\u043c\u0443\u044b\u043d \u049b\u0430\u043c\u0442\u0430\u043c\u0430\u0441\u044b\u0437 \u0435\u0442\u0435\u0442\u0456\u043d \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c \u0440\u0435\u0442\u0456\u043d\u0434\u0435 \u049b\u0430\u0440\u0430\u0441\u0442\u044b\u0440\u044b\u043b\u0430\u0434\u044b.<\/p>\n\n\n\n

\u0416\u0430\u043b\u043f\u044b \u0430\u043b\u0493\u0430\u043d\u0434\u0430, \u0442\u0456\u043b\u0434\u0435\u0440\u0434\u0456 \u043e\u049b\u044b\u0442\u0443\u0434\u044b \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u2013 \u043a\u04e9\u043f\u0434\u0435\u04a3\u0433\u0435\u0439\u043b\u0456, \u043a\u04af\u0440\u0434\u0435\u043b\u0456 \u0436\u04d9\u043d\u0435 \u0436\u04af\u0439\u0435\u043b\u0456 \u0442\u04d9\u0441\u0456\u043b\u0434\u0456 \u0442\u0430\u043b\u0430\u043f \u0435\u0442\u0435\u0442\u0456\u043d \u043f\u0440\u043e\u0446\u0435\u0441\u0441. \u041c\u0430\u049b\u0441\u0430\u0442\u0442\u044b \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043b\u0430\u0440, KPI \u0436\u04af\u0439\u0435\u0441\u0456 \u0436\u04d9\u043d\u0435 \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0431\u0430\u0493\u0434\u0430\u0440\u043b\u0430\u043d\u0493\u0430\u043d \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u043c\u043e\u0434\u0435\u043b\u0456 \u04e9\u0437\u0430\u0440\u0430 \u044b\u049b\u043f\u0430\u043b\u0434\u0430\u0441\u0442\u044b\u049b\u0442\u0430 \u049b\u043e\u043b\u0434\u0430\u043d\u044b\u043b\u0493\u0430\u043d \u0436\u0430\u0493\u0434\u0430\u0439\u0434\u0430 \u0493\u0430\u043d\u0430 \u0442\u0438\u0456\u043c\u0434\u0456 \u043d\u04d9\u0442\u0438\u0436\u0435 \u0431\u0435\u0440\u0435\u0434\u0456. \u0411\u04b1\u043b \u049b\u04b1\u0440\u0430\u043b\u0434\u0430\u0440 \u043e\u049b\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u043d \u043d\u0430\u049b\u0442\u044b \u043d\u04d9\u0442\u0438\u0436\u0435\u0433\u0435 \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u043f, \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0441\u0430\u043f\u0430\u0441\u044b\u043d \u0430\u0440\u0442\u0442\u044b\u0440\u0430\u0434\u044b \u0436\u04d9\u043d\u0435 \u0431\u0456\u043b\u0456\u043c \u0431\u0435\u0440\u0443 \u049b\u044b\u0437\u043c\u0435\u0442\u0456\u043d\u0456\u04a3 \u0431\u04d9\u0441\u0435\u043a\u0435\u0433\u0435 \u049b\u0430\u0431\u0456\u043b\u0435\u0442\u0442\u0456\u043b\u0456\u0433\u0456\u043d \u043a\u04af\u0448\u0435\u0439\u0442\u0435\u0434\u0456. \u049a\u0430\u0437\u0456\u0440\u0433\u0456 \u0436\u0430\u0493\u0434\u0430\u0439\u0434\u0430\u0493\u044b \u0442\u0456\u043b\u0434\u0435\u0440\u0434\u0456 \u043e\u049b\u044b\u0442\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456 \u0446\u0438\u0444\u0440\u043b\u044b\u049b \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043b\u0430\u0440\u0434\u044b, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\u043b\u044b\u049b \u049b\u04b1\u0440\u0430\u043b\u0434\u0430\u0440\u0434\u044b \u0436\u04d9\u043d\u0435 \u0493\u044b\u043b\u044b\u043c\u0438-\u04d9\u0434\u0456\u0441\u0442\u0435\u043c\u0435\u043b\u0456\u043a \u0442\u04d9\u0441\u0456\u043b\u0434\u0435\u0440\u0434\u0456 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f\u043b\u0430\u0443 \u0430\u0440\u049b\u044b\u043b\u044b \u049b\u043e\u0493\u0430\u043c\u043d\u044b\u04a3 \u0442\u0456\u043b\u0434\u0456\u043a \u0441\u04b1\u0440\u0430\u043d\u044b\u0441\u044b\u043d\u0430 \u0436\u0430\u0443\u0430\u043f \u0431\u0435\u0440\u0435\u0442\u0456\u043d \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043b\u044b\u049b \u0431\u0456\u043b\u0456\u043c \u0431\u0435\u0440\u0443 \u04b1\u0439\u044b\u043c\u0434\u0430\u0440\u044b\u043d\u0430 \u0430\u0439\u043d\u0430\u043b\u0443\u044b \u0442\u0438\u0456\u0441.<\/p>\n\n\n\n

\u041c\u0430\u0440\u0442\u0430\u043d\u0430 \u0414\u04d8\u0423\u041b\u0415\u0422\u0411\u0410\u0415\u0412\u0410,<\/strong><\/p>\n\n\n\n

\u00ab\u049a\u043e\u0493\u0430\u043c\u0434\u044b\u049b \u043a\u0435\u043b\u0456\u0441\u0456\u043c \u0436\u04d9\u043d\u0435 \u0442\u0456\u043b \u043e\u0440\u0442\u0430\u043b\u044b\u0493\u044b\u00bb \u041a\u041c\u041c-\u0456<\/strong> \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u044b\u043d\u044b\u04a3 \u043e\u0440\u044b\u043d\u0431\u0430\u0441\u0430\u0440\u044b<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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